Out with the Old…
.and in with the New! More specifically new inbound marketing versus traditional outbound marketing. Many still arent sold, clinging to old ways; but you cant ignore the fact that inbound marketing now costs 62% less than outbound marketing. As Marta Kagan put it in her post today (link below): if it dont make dollars, it dont make sense. Sure traditional advertising still works, just not nearly as effectively as it used to. So if you are part of the group that still isnt sold on the New, here are a couple more stats to consider.
(And if you are sold, its more reason to believe).
-67% of B2B businesses and 41% of B2C businesses have acquired a customer through Facebook.
-57% of businesses have acquired a customer through their blog. (Yay for Blogs!)
-Companies that blog get 55% more web traffic.
-78% of internet users conduct product research online. This means your website is likely to be someones first impression of you.
-78% of business people use their cell phone to check email.
Check out Marta Kagan’s Blog for more interesting marketing statistics.