Posted on October 26th, 2010 by MPS Author | No Comments

SHARON BOLTON spotted those funky tags known formally as two-dimensional bar codes when she took her college-age daughter to catch a train at the Rensselaer rail station in Albany last week.

I looked up and saw these little black-and-white boxes on the lime green wall, said Ms. Bolton, a graphic artist from Saratoga Springs, N.Y., and right away I knew they were those funky tags where you click and connect to a Web site.

She was one of the 4,500 people daily riding Albanys buses or passing through its rail stations that are the focus of a test of the visibility and effectiveness of 2-D bar code technology. The promotion is being conducted by the Lamar Advertising Company, one of the countrys largest outdoor advertising businesses.

Albanys transit system has been blanketed with the bar codes also called quick response or QR bar codes which consumers can scan with their smartphone and, within seconds, connect to a Web site, photo or video. In the Albany test, users access QRiousAlbany.com, where they can register for a contest to win an iPad.

Several national clients asked us about using this technology in their advertising, so we decided to see how well it works, said Clifford B. Wohl, vice president and general manager of Lamar Transit Advertising, the part of the company dealing with transit systems.

Bar code campaigns are cropping up in other transit hubs, as well. In Denver International Airport, for example, Colorado-based FirstBank began to offer this month a free download of an e-book to passengers scanning the bar code on posters mounted in terminal corridors.

The posters say free books, and mobile phone users scanning the code a scattering of black-and-white boxes inside a larger square are linked to a Web page with several e-book choices that can be downloaded at no cost. In the first two weeks, the most popular titles were The Art of War, Treasure Island and The Autobiography of Benjamin Franklin, according to Matt Best, a spokesman for the banks advertising agency, TDA Advertising & Design, in Boulder, Colo.

Airline passengers looking to fill their waiting time can also download free crosswords starting Nov. 1, and free Sudoku games beginning Dec. 1, Mr. Best said. The effort, which is hosted by Clear Channel Airports, part of Phoenix-based Clear Channel Outdoor, another large outdoor ad company, had about 1,250 downloads in the first 17 days after it began on Oct. 1, he said. Over all, about 7,000 books and puzzles are expected to be downloaded during the five-month promotion.

CBS Outdoor Advertising is working with the Ford Motor Company and the University of Maryland, which have placed bar-coded posters in Washington Metropolitan Area Transit Authority stations. Clicking on Fords bar code takes the user to information about its EcoBoost engine technology, and the university is promoting unique aspects of its educational programs with a series of ads, including one about the entrepreneurs it has fostered.

Jodi Senese, the CBS Outdoor executive vice president for marketing, said the company expected to have more bar code campaigns under way after Dec. 1.

For marketers, this is the holy grail of advertising interactive media in public places, said Michael Becker, North American managing director for the Mobile Marketing Association, the industry trade group. But he said the technology had challenges. One is connectivity in places like subways, he said, but added that a lot of information can be embedded in a QR code, and accessed later.

Other drawbacks include the lack of a single industry standard for 2-D bar codes in the United States, and the relative paucity of phones that can use 2-D. The number of users with phones equipped with scanners is expected, however, to rise to 50 percent of all users by the end of next year, Mr. Becker said.

In Albany, Lamar has placed graphics on the walls, floors, kiosks and other areas of the citys two rail stations, and on bus shelters and the ceilings of more than 50 buses run by the citys Capital District Transportation Authority.

Lamar designed the bar code ads, Mr. Wohl said, and spent about $10,000 to post the advertisements in the public locations. The transit authority, said spokesman Margo Janack, is hoping that bar code ads will proliferate and provide new revenue streams to offset lower ridership because of recent job losses.

The ads look like modern art, she said. People are definitely noticing.

Whether Albany transit users are scanning the ads in great numbers is unknown. There are no reported results so far, Mr. Wohl said. Once the results arrive, they will help clarify the extent to which the public recognizes the bar codes.

Ms. Bolton said she was familiar with bar codes, but only because her graphics firm had been asked recently to incorporate one in an educational campaign.

The most popular information sought from bar codes includes where to buy, what do others think, advice on usage and nutritional information, said Cameron Green, spokesman for GS1, a nonprofit association that works to establish uniform technology standards.

Still, it may take some time to establish consumer familiarity if the experience of one Albany commuter, Abbey Greenbaum, is a guide. Ms. Greenbaum, a regional training coordinator for the New York state health department, noticed the Lamar bar code ad on the ceiling of the bus she takes to work everyday.

I had seen them in magazines. Its a cute, novelty idea, she said. She scanned the ad and entered the contest for the iPad. But, she noted, I was the only one on the bus who did.

Posted on October 22nd, 2010 by MPS Author | No Comments

Posted on October 22nd, 2010 by MPS Author | No Comments

By Aya Katz

Altavista is my favorite search engine. It always was, and it still is! Why? Because no matter how obscure the topic is, Altavista comes up with relevant information. Take for instance the Minisimulator IIC, a product once manufactured by my father’s company, Inverted-A. I looked for it on Google and only found my autobiographical hubs and my father’s CV. But I was looking for old press clippings, and only on Altavista could I find them!

Why didn’t Google, the world’s best search engine, not turn up those clippings? Probably, because it didn’t stand to make any money off of them, so it didn’t bother to index them. Whereas my autobiographical hubs are modest money makers.

Altavista doesn’t care so much about advertising, which is why it is not on top of the market.

Advertising, it turns out, is a very important factor in getting the news out, not necessarily in the sense that advertising will help sell a product, but in the other more hidden sense that unless you work with advertising, it will work against you, to deny and obscure editorial coverage. Take for instance, what happened to the Minisimulator IIC when my father refused to advertise in Flying Magazine.

Search for “Minisimulator IIC”

Altavista turned up the business aviation archive that Google did not find

The Development of the Minisimulator IIC

The Minisimulator IIC was a testament to personal ingenuity and an  innovative vision. My father describes its development and history  briefly in his CV:

Inverted-A was founded in 1976 as a flying club. It soon turned into a flight school that I ran on the side. More than twenty students were trained for the private pilot and higher ratings in the years 1976-1980. This activity pointed the need for a low-cost digital simulator for instrument training.  Work on developing this simulator started in 1979 and continued as a sideline through 1980. After the concept was defined, a leave of absence was obtained for the last four months of 1980 to complete the development and present it to the FAA (Federal Aviation Administration). The result was the Minisimulator IIC — a self contained floor console that drives a CRT display of the instrument panel and of the ground track.

The IIC was the first CRT based flight simulator, and for a few years the only one, to be accepted by the FAA for credit against requirements for pilot currency and training. The Minisimulator was introduced to the market in 1981. In 1983, with sales picking up, I resigned from LTV to devote my full time to Inverted-A. By now there were Minisimulators in operation coast to coast as well as in Europe, Asia, Australia, and South America. The Minisimulator was further improved, and by 1986 the total number of systems deployed was 51.

Inverted-A didn’t have any employees. We subcontracted some of the labor, but we didn’t pay by the hour, we paid by the part, and we ourselves did not take a salary. In our corporation, we had no laborers. My father designed the printed circuit board and sent it off to be manufactured to our specifications by a subcontractor. My mother and father designed the cloth portions of the console, and they were subcontracted to seamstresses, many of whom worked at home while watching over their small children. Every part, whether metal, wood or cloth, electronic or mechanical, was either made to order by subcontractors or bought off the shelf. I did quality control and some of the soddering on the PC boards, because I was younger and my close range vision was still sharp. My father and I put parts together in the garage, and all of us had to help with lifting crates.

On top of all that, I was in-house counsel, and I drafted our distributorship contracts. Oh, yes, and I also had to answer the phones and provide relevant information for sales prospects.

My father’s dream was not just to make a top of the line flight simulator. It was also to show that it could be done without the suits — the business people that dominate most corporations without having any technical know how, whose sole job was to get money out of other people.

We also hoped to show that we could do it without employees, people who sell their time, and not their products. My father saw how employees behaved at LTV. Many of them intentionally worked slowly. They had no incentive to finish early, because what they were selling was their time. They didn’t want to learn newer, better ways of doing things. They spent much of their time socializing with one another and disturbed other employees who were trying to work.

My father wanted to find a better way.

Google and the Competition

If you want to sell a product, you have to pay for PR. An article is always more effective than a mere advertisement, but if you paid for an article directly, it wouldn’t be an article. It would just be an ad, and nobody would take it seriously.

Do Google ads sell products? Yes, I think they must, but possibly not in the way we originally thought. I think the web is just like Flying Magazine. People read and write articles about products that are advertised. If there is no advertising on your webpage, people are less likely to read it, because it is less likely to be indexed. If you write with the ads in mind, your article will be read, and there will also be a monetary reward.

One hand washes the other. There’s reciprocity for you! And that’s why Google is the best search engine in the world — for advertisers!

But if you’re looking for something obscure, like old news clippings about the Minisimulator IIC, then Altavista is the place to go.

Posted on October 21st, 2010 by MPS Author | No Comments

American Express (ARA) – There was a time when the phrase “Internet marketing” meant nothing more than having a website and changing it periodically. You either hired someone to do it for you, or produced it in-house, but either way it was pretty straightforward.

Fast forward to 2010, and Internet marketing can be downright mystifying for many small business owners, even ones who are otherwise tech savvy and fully modernized. Now you need to know about social media, display advertising, paid search, blogging, e-mail marketing – the list may seem never-ending and infinitely complicated.

The good news, however, is that all these new ways to advertise online mean you have access to better ways to build your business. And they’re the exact same vehicles that big corporations — not to mention your competitors — use, so your marketing message has the ability to be at least as powerful as theirs.

You can find success building your business online if you learn to use these online marketing tactics:

Social media

So you’re on Facebook and LinkedIn, and you’ve even tweeted once or twice. That’s great – but be sure you’re using social media to build relationships with current and potential customers, and not just as another way to post an advertisement online. For example, instead of tweeting “Buy my widgets” and a link back to your home page, a better message would be “Six ways widgets can save you money” with a link to a blog posting that expands on the tweet idea. The first tweet is an ad, and consumers are ad savvy and skeptical. The second tweet is an offer of useful information, and will help consumers see you and your product as a resource, rather than an advertiser.

Blogging

Use social media, but don’t let your message end there, because you have no control over or access to the marketing data social networking sites generate. Use social media to drive potential business back to a site you can control, such as a blog. You can customize your message and control customer perceptions better on a site you fully control. While your website is a source of information for customers, your blog is an opportunity to dialogue with them. And conversations build relationships.

SEO and SEM

Search engine optimization and search engine marketing are ways to make major search engines like Google work for you when they recognize and rank your web pages. Search engines produce two types of results when a user performs a search: organic (results returned because of their relevance to the search terms) and paid. The advantage of paid search is that it allows you to better control when and where your ad appears, and who will see it. You could try to organize all your paid search efforts on your own, but a better way would be to get some help in managing your paid search campaigns.

SearchManager by American Express is specifically designed to help small business owners simplify search engine marketing. The service provides one access point through which you can view and manage campaigns on major search engines, including Google Adwords, Yahoo! Search Marketing, Microsoft AdCenter and Facebook Ads. A single, customizable dashboard eliminates the need to remember multiple logins and to learn how to use different interfaces. You can track results and easily make changes to ensure that your advertising yields measurable results and increased business.

SearchManager’s set of straightforward tools helps take the complexities out of pay per click (PPC) advertising and provides small businesses easy management across ad networks. To learn more about SearchManager and how it can help you advertise online, visit www.searchmanager.com.

Posted on October 15th, 2010 by MPS Author | No Comments

By Paul Ziobro

Supermarket chainsno longer the only place to buy the week’s groceriesare pumping more money into advertising to fend off competition from mass discounters, drug stores and even dollar stores.

The ad splashes are cutting into profit margins at a time when sales remain weak across the industry. Chains including Safeway Inc. and Great Atlantic & Pacific Tea Co. are touting price cuts on thousands of items, a double whammy to profits: spending to entice customers to come in for lower-priced items.

The increased spending hasn’t yielded an immediate payback, but some industry analysts say the strategy could help some chains shake the image of being too expensive. Supermarkets are hoping to parlay the spending into loyal customers as the economy improves. For now, though, profit margins could take a hit.

The supermarket chains no longer compete just in their traditional industry. Mass discounters Wal-Mart Stores Inc. and Target Corp. and wholesale clubs such as BJ’s Wholesale Club Inc. have grocery offerings. Traditional drug stores like Walgreen Co. and CVS Caremark Corp. are bolstering their grocery offerings, while Family Dollar Stores Inc. and other similar discounters are expanding their offerings for the home pantry.

Data from research firm Kantar Media show supermarket chains’ advertising spending rose 19% to $393.3 million during the first half of 2010 compared with 2009. The increase is ahead of a 9.5% jump by other retail segments and a 5.7% increase by all industries over the same time.

Safeway’s “Promise” campaign has been one of the more ambitious among large grocery chains during the past year, highlighting lower prices on thousands of items in television and other media. Volumes have improved in recent quarters at the third largest traditional grocery chain in the U.S., but the lower prices have kept sales gains elusive.

Analysts on average expect Safeway on Thursday to report a 1.1% decline in third-quarter same-store sales, reflecting lower prices and weak customer traffic. (Same-store sales are sales at outlets open at least a year, a key industry benchmark.)

Investors are wondering whether Safeway will maintain its aggressive advertising pace.

Kroger Co. and Supervalu Inc. also have stepped up their media spending. Kroger says part of the increase comes as it has redirected spending from weekly supermarket circulars, which are becoming less effective, to radio, television and the Internet.

“The weekly ad circular probably doesn’t have the impact that it used to have,” Kroger Vice President of Corporate Affairs Lynn Marmer said.

Kroger, the largest traditional U.S. grocery chain by sales, has performed well during the downturn, as it solidified an image of having lower prices before the downturn. Its shares are up 6.3% this year. Safeway and Supervalu, meanwhile, have struggled to shake perceptions of operating stores with higher prices, and their shares have trailed Kroger.

“Advertising alone is not going to be the magic bullet,” Jefferies & Co. analyst Scott Mushkin said. “They have to marry it with real actions.”

One low-price player putting pressure on traditional retailers is Aldi Inc. With 1,100 stores currently in the U.S., the discount operator plans to open up to 100 stores this year and next. When it enters a state, like it did with Texas this past year, Aldi launches an advertising blitz, a strategy that it started in the past couple years.

“Our advertising, as much as our low prices do, get people into the stores,” Aldi spokeswoman Heather Tarczan said.

Posted on October 13th, 2010 by MPS Author | No Comments

Magnets to the masses: attracting customers to your business with YouTube

Posted by Tom Pickett

When you go to YouTube, you often see ads from big brand advertisersa homepage ad or a display campaign running across the site. But many small business owners also use YouTube to reach their customers with videos about their products and services. While there are lots of different types of ads that small businesses can run on YouTube, sometimes the best way to show off your brand or product is to simply create a great video. Terrence Kelleman, founder of Dynomighty Design, has made YouTube videos the centerpiece of his companys marketing strategy, so Ive invited him to share his thoughts about how he grew his business using YouTube.

In 2001, I was working my day job as a digital photographer for e-commerce at The Museum of Modern Art (MoMA) when I found several prototypes for a product that were being thrown out. The plastic elements had magnets inside them, and as I broke them open and put the magnets on my desk, they suddenly shot together to form a straight line. Playing with the magnets, I realized I could make jewelry that was held together by magnetic force alone. This chance discovery was the first step on the road to starting my own company, Dynomighty, which sells magnetic jewelry and other creative products.

My first YouTube video of a magnetic bracelet was supposed to be a video for my own website to help demonstrate the dynamic features of our products. I was in a hurry the day I made it because my wife Ingrid and I were staying late to wrap up some orders. I set up some lights against a white background, and shot the video with a small point-and-shoot Canon digital camera without any editing. (In the original video, you could even hear the honking cars on Broadway outside our office in New York.) It took me three or four takes to fit all the magnetic jewelry “tricks” in a minute-long video. I posted the video to YouTube, we finished up for the night and went home.

Sitting at my desk about a month later, I heard the “beep” sound that told me I had a new email message. It beeped again, then again, and again until I noticed that in less than a minute, Id received 13 messages notifying me of new comments on my YouTube video. And they kept coming: when I turned on my computer the next morning, it took an hour for all my email messages to load! We were inundated with orders, comments, questions, offers and opportunities to expand our business. Three months later, wed finally caught up on all the orders, and our total sales in that timefollowing that one videowere approximately $130,000. Today, the video has almost 3 million views and continues to drive a steady flow of customers to our website.

YouTube gives us the perfect opportunity to incorporate video into our marketing because you dont need advanced technical skills or expertise in online video creation or hosting. It helps us sell our product, learn about our audience and build a strong brand image. And as a small company with a limited advertising budget, YouTube has become our main advertising strategy. Not only are costs low with Promoted Videos, but healthy conversions also make YouTube our #1 referring site in terms of traffic and revenue.

Weve made 146 other videos since our first one, and weve learned a lot. Most importantly, to make an effective video marketing campaign, you need to have compelling visuals and content. We often look to other popular videos on YouTube for inspiration, and ask ourselves What do people like to watch? Then we implement aspects of those videos into our own video work, and try to build a connection with our customers that pictures and product copy cant really convey on their own. For instance, seeing videos of time-lapse mural paintings gave me the idea to capitalize on a unique feature of our Mighty Wallets. The Mighty Wallet has a writable surface that you can draw on with Sharpie markers, so I set up my camera and let our design intern go freehand with his unique drawing style. The resulting video now garners about 15 percent of our total views online and has generated more than 270,000 views in seven months. And because of YouTube Insight, weve been able to learn a lot about our viewerslike their demographics and how they find our videosand to use that information to develop a loyal following on the site. Today many of our videos receive more than 100,000 views within the first three months of being uploaded.

Nine years ago, a chance discovery led me to start my own company, and another discovery five years later helped me further grow my business through YouTube. I don’t know whats next for Dynomighty, but chances are you’ll see it on YouTube.

Posted on October 11th, 2010 by MPS Author | No Comments

3 Deadly Sins of Building Business Relationships

By Diane Helbig

As I was working with a client to develop her social media strategy, she mentioned that she has realized that relationship building is really a business practice. This is someone who was under the misconception that networking is about gathering business cards. She didnt realize that networking is really about building and maintaining relationships with other business people. As we got her more involved with LinkedIn, she started reconnecting with people she had lost contact with over timeand she was really enjoying the rediscovery. She started to understand the real value that relationships play in business.

A few days later, I saw a friend of mine, Jeff Nischwitz of Think Again, who said that networking was a misnomer. Its about relationships, he said. He was really talking about how people have the wrong idea about networking and this wrong idea is making business development difficult for them.

That got me thinking about what works and what doesnt when it comes to networking and building relationships.

There still seem to be some misunderstandings about networking. Based on some of the behavior Ive seen, it appears that many people are still missing the whole idea of relationship building. It doesnt matter whether it is social networking or in-person networking. In the business practice of building relationships, there are three deadly sins to avoid:

1. Pitching early
2. Signing someone up without permission
3. Assuming closeness

1. Pitching early:

This is when you meet someone at a networking event, exchange cards, and decide that the card exchange gives you permission to give them a sales pitch. This happens all the time. Its one of the reasons that some people avoid networking events. They either think they are supposed to behave this way and arent comfortable in that role, or they dislike the people who do it and dont want to be around them.

People who pitch early dont understand the relationship building aspect of networking. They believe that simply participating in the activity is a license to sell. Well, it isnt. Networking is the opportunity to begin the relationship building process. Networking gives you the chance to meet people whom you might not otherwise meet.

I submit that the same is true for social networking. Linking in or friending someone online does not mean you have an open invitation to sell to them. Heres an example of a double whammy I met a young man at a chamber event. Within a couple of days he sent me a LinkedIn request to connect. I accepted. Now I receive solicitations from him via LinkedIn.

The problem? I dont know him, so I cant trust him. He doesnt know what my situation is or what my needs are. He isnt matching a solution to a problem. He is solely focused on what he wants. If, on the other hand, he had continued the process of relationship building, he would have learned more about me and my situation. He would have waited to sell until he knew there was a need and until he had established trust. As it stands, Im not even interested in seeing him at the next chamber function. He accomplished the exact opposite of what he wantedall because he pitched too early.

2. Signing someone up without permission: As far as Im concerned, this is one of the deadliest networking sins. It is presumptuous and rude. I believe that when you do this you are telegraphing that you are more interested in building your list than in building relationships. How do you know the person needs what you have to offer? How do you know they want to read what you have to say? Where did you get permission to enter their e-mail inbox on a consistent basis? Remember, the simple exchange of business cards is not a license to behave in any way you choose.

The solution is so very simple. When you meet someone and engage in a conversation, you will learn things about them. If you discover that they have an interest in or need for the information you provide, ask them if theyd like to be added to your e-mail list and tell them why you think it would be a good idea for them. If they say yes, jot a note to yourself on their card. If they say no, dont do it!

Did you notice the steps? They go in order. To take them out of order is to ask for trouble.

3. Assuming closeness: The story I told above about the young man I met at the chamber event also falls under this category. He assumed that we were closer than we were. He assumed that we had a relationship because of our chamber and online connections.

Think about the relationships you have with your friends, significant other, co-workers. Did they happen instantly? At hello? They didnt, did they? They had to be built and nurtured; they had to grow over time.

This is not to say they you didnt feel some sort of connection with some of these people. That sense of connection is what propels you to want to get to know them better. However, until you know someone better, you really dont know enough to explore the possibility of conducting business with each other.

Nothing sends people running from you quicker than assuming closeness that doesnt exist. Not only does it send people running, but they will tell others what you did. If you want to destroy your reputation quickly, then by all means, assume closeness. If, on the other hand, you want to grow your business, dont make assumptions. Rather, grow those relationships first.

Ask yourself: Are you in business for the long haul or for a quick hit? If you answered for the long haul, then relationship building is a necessity. Do yourself and your business a favor and take the time to build relationships with the people you meet. Most of these people will become great referral partners for you not customers. The more referral partners you have, the easier it will be to grow your business. Those people youve built relationships with will be the best promoters of you and your business.

Posted on October 9th, 2010 by MPS Author | No Comments

Google Tags makes it easy as pie to find local customers

By Chikai Ohazama

To characterize the life of a small business owner as busy would be a bit of an understatement. You get up early to set up shop, spend all day on your feet working with customers and burn the midnight oil balancing expensesthen do it all over again the next day. Its no wonder you sometimes feel youd have to be superhuman (or be able to stop time) just to keep up!

With so many hats to wear, we know you dont have much time to play the role of marketer. But attracting potential customers is an essential part of growing your business. With that in mind, we designed Google Tags, our newest online advertising offering through Google Places that lets you personalize your Google.com and Google Maps listing with specific information such as a coupon, video, website, menu, reservations, photos or a custom message.

Susan Holt, the co-founder of a recreational cooking school in Washington, D.C., has been using Google Tags, and Ive asked her to share her experience:

My friend Susan Watterson and I had been friends for about 20 years and were both instructors at the same culinary institute when we saw a unique market opportunity and decided to go for it. Our employer, who was primarily focused on professional training for students and one-off recreational cooking classes for the public, was constantly turning away business; their business model relied on a paper catalog of printed classes that were advertised months in advance, so they had little flexibility to accept new bookings. But after watching an estimated $40,000 worth of business walk out the door one week because they couldn’t accommodate the size or timing of these types of corporate events, Susan and I decided we could flip that model and create a cooking school specifically tailored to recreational learning and private events.

With no previous business experience, we began the long and eye-opening process of starting our own company. Along the way, we learned more about raising capital, leasing property and complying with design and construction codes than we ever could have imagined. Our vision and passion kept us going, and in November 2008, CulinAerie opened its doors in a 3,800 square foot space in downtown D.C.

A strong website with the built-in functionality to register and pay for classes online was part of our strategy from the start, but we soon realized we needed a way to generate more awareness. Part of that effort included building out our Place Page on Google Places to gain more visibility and make sure people looking for us online had basic information like our phone number and location.

Then in May 2010, we heard about Google Tags, a super-easy way to do online advertising that wouldnt require any ongoing work. We already knew through our website analytics data that our free business listing on Google.com and Google Maps was bringing in lots of customersabout 60 percent, in fact. So the ability to include a little yellow tag to help our listing stand out against the competition was a no-brainerand at $25 a month, it wouldnt break the bank. At first, we used the website tag to drive more traffic to our website, but then we decided to push the envelope and switched to a coupon tag that promoted a discount on our classes.

Since setting up Google Tags, the clickthroughs on our listing have increased a whopping 400 percent! Class bookings also jumped 9 percent because of the coupon tag, and our 24 contract instructors are busier than ever teaching classes on baking and entertaining for occasions like team-building events, birthday parties and summer bridal showers.

Now, while were concentrating on the important things that ensure our clients have a good time at our schoollike creating new concoctions for the cocktail mixing courseour Tags are working for us and helping us connect with new local customers online. I guess you could say its been a recipe for success.

Posted on October 6th, 2010 by MPS Author | No Comments

Using Social Media the Right Way

By Steve Buchalter

Introduction

Posted on October 6th, 2010 by MPS Author | No Comments

Hello and Welcome to our blog!

Visit our blog to find marketing tips to help your business grow and become more successful.

Be successful, it’s easy!