Creating “High-Quality Content” for your Business

Hand Drawing Content Flow Chart

High-quality content is an extremely important part of your marketing strategy. Quality content does three things:

  1. it draws your audience in
  2. it entices people to finish reading
  3. and it inspires action in a variety of different forms

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Free Analytics Tool for Pinterest Business Accounts

 

Last week we showed you how to convert your personal Pinterest account now you will be able to take advantage of this conversion! Pinterest has launched an absolutely FREE analytics tool for Pinterest business accounts. If you have yet to convert your account visit last weeks blog post to learn how.

 

How to Access Pinterest Analytics

  1. To access your very own Pinterest analytics, log in to your business account and go to the top right corner of your screen to the dropdown menu.
  2. Make sure you have switched over to the “new look” which will be located at the very bottom of the drop down. *You can always switch back if you don’t like it.
  3. Refresh your page and visit the same dropdown menu in the top right corner of the screen and “Analytics” will appear.

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How To Convert to a Pinterest Business Account

Back in November of 2012 Pinterest introduced business accounts but have you converted your account yet? If not, now is the time because now, Pinterest has announced the arrival of analytics! Up until now, marketers have had to pay a third party to track these analytics making this a very exciting development.

 

First Visit: http://business.pinterest.com/

 

Pinterest for Business | Pinterest for Business

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The Growing Importance of Email Marketing

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What your business can gain from Email Marketing

As time continues, more businesses are realizing the importance of utilizing social media and other internet applications to be successful in their industries. The use of newsletters is especially important for companies that wish to maintain a constant resonance with their customers as it offers a way for businesses to directly access their customers inbox. ConstantContact.com is one of several websites that offers a way to produce several types of email campaigns.

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Tacoma Power Offers Rebates to Energy Efficient Businesses

Winter is a time that brings rain, wind, cold, and high electric bills to the Western Washington area. Luckily for business owners Tacoma Power is offering special promotions focusing on energy-efficient ways to conserve their expended energy and save money. Here are just a few of the rebates and specials offered:

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Facebook’s Latest Privacy Changes are Put to a Vote

Monday of this week, Elliot Schrage the VP of Communications, Public Policy, & Marketing at Facebook, announced that a vote would be held in order to approve or reject Facebook’s new privacy policy announced late last month. Facebook users have the opportunity to vote on these issues until Monday, December 10th at 12PM PST.

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Election 2012: Social Media on Steroids

Happy Election Day 2012 everyone! The last few weeks have been pretty crazy leading up to this day. My phone is constantly ringing with calls encouraging me to vote for various candidates, when I’m driving everywhere I look I see campaign pickets and signs, every time I turn on the news the election is the number one story, and quite interestingly, my Facebook news feed and Twitter feed are blowing up with facts and commentary about the election. The 2008 US Presidential Election was commonly named “the social media election” so what does that make 2012? On Election day 2008 there were a recorded 1.8 million tweets total. Now, every 6 minutes 1.8 million tweets are published so I think it is safe to say that the 2012 US Presidential Election be called “the social media election on steroids.”

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Instagram: Marriage of Psychology and Coding

                          

 

If you are like me and half of the population you like working with people, language, arts, and music and if you happen to work with the other half of the population who enjoy mathematics, science, and technology many would agree psychology and technology don’t mix. Is it that we just have different brains, or that we use different sides of our brains, can we all do the same thing but we think we can’t?

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Interactive Mirror Marketing

What would you do if you walked into a dressing room and suddenly the mirror started giving you accessory options that would complete your outfit? Or you’re in the bathroom at a sporting event and the mirror tells you to run out and get a name brand soda or food option? It may seem like a stretch for some, but these talking mirrors are about to pop up everywhere. It is literally, in your face marketing and it is the future tactical choice for many companies.

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Social Media Marketing 2012

The involvement with social media continues to grow daily across the world. Because of this growth it is impossible for business owners to ignore the phenomenon and if you do, you are seriously missing out. Below you will find an interesting info-graphic summarizing some key statistics regarding social media marketing in 2012. With the amount of people now logging onto their computers to connect with friends, family, and businesses we are looking at increased market potential and unlimited growth. Just think what Marketing Puget Sound can do for you and your social media websites as we specialize in Inbound Marketing. If you are interested in learning how social media marketing can help you grow your business be sure to take a look at our new lecture series Facebook on Fire featuring our Owner and President Bobbie Bailey.

Social media marketing facts 2012

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