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Reviews now play a very important role in business. Potential customers often read reviews about a certain business to carefully select the best product/service available in the market. Since these reviews are usually based on users’ experience, potential customers do pay attention to them. Certainly, potential customers will be less likely to purchase products/services from [...]
When competing in an online market where numerous companies sell similar products, it is essential to create an emotional attachment to your brand in customers’ minds. Though there are so many companies out there that sell similar or the same products as you, distinguishing your brand is still possible. Selecting a catchy advertising phrase is [...]
This is a re-post of an email that was sent out to Marketing Puget Sound customers August 12th, 2011. I wanted to share with you a major change from Google that may have an impact upon our SEO efforts. (You may have already noticed the changes – one highly-visible aspect is the “black bar” at [...]
Google Analytics is an essential and free addition for any business with a website. It allows business owners and marketing directors to easily determine the two most important things about the visitors to their website: Where the visitors came from and what they did once they were on the site. This tool allows you to [...]