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In June 2011, Google+ set sail, and a sea of people washed in with their thoughts. Many have speculated that Google+ would be the big wave to take out the social-networking giant, Facebook. With an explosive 40-million users netted at launch, many believed that savvy social networkers would jump ship for Google+, especially with the growing [...]
Reviews now play a very important role in business. Potential customers often read reviews about a certain business to carefully select the best product/service available in the market. Since these reviews are usually based on users’ experience, potential customers do pay attention to them. Certainly, potential customers will be less likely to purchase products/services from [...]
When competing in an online market where numerous companies sell similar products, it is essential to create an emotional attachment to your brand in customers’ minds. Though there are so many companies out there that sell similar or the same products as you, distinguishing your brand is still possible. Selecting a catchy advertising phrase is [...]
When developing marketing strategies some companies try to involve their customers. Others strive to come up with ideas to boost sales by pushing and selling their products. However, as social media has changed the marketing environment, the strategies to capture customers need to be changed accordingly. Some companies use marketing strategies that leave customers [...]
Approaching various customers with the same marketing strategy is inefficient and ineffective since each has different characteristics and needs. A better marketing strategy is to sort customers into groups whose members share similar characteristics and to try to reach them by using the most suitable marketing tactics. Separating Tactics for Different Groups There are [...]
Case Study: MK Restaurant (Thailand) If your product is highly competitive, how do you distinguish your brand from others? How do you draw customers to buy and/or use your service over others? Here is how you do it. Make your brand memorable through good marketing strategies. Just like how people think of iPod in MP3 player category or sharpie in permanent [...]
This is a re-post of an email that was sent out to Marketing Puget Sound customers August 12th, 2011. I wanted to share with you a major change from Google that may have an impact upon our SEO efforts. (You may have already noticed the changes – one highly-visible aspect is the “black bar” at [...]
Google Analytics is an essential and free addition for any business with a website. It allows business owners and marketing directors to easily determine the two most important things about the visitors to their website: Where the visitors came from and what they did once they were on the site. This tool allows you to [...]
I’m instantly drawn to any article on sales. This makes sense of course since I’m a salesperson. And, I wholeheartedly agree with Tom Szaky that sales is the most important function of a business. You can’t have a business without sales. And, as with anything, in sales there is always room for improvement. Here are [...]
By Zachary Schneider Although there is much importance placed on Search Engine Optimization (SEO) to increase traffic to a website, it is equally important not to lose the user once they have arrived. The best ranking in the world will not overcome a site that is too confusing or irrelevant; nor is such a site [...]